![]() How did he make this?” because we know it all. “Who inspired it? What did y’all talk about? When did y’all talk about it? What made you do this? Why’d you do that?” Then it’s no longer a special project, because then they know everything. I don’t really care to talk about it, you give it all away, you pull the curtain back. Just like me not wanting to do any of these interviews. I was saying I have one, but I doubt I’ll drop it. I was listening to your Zane Lowe interview, and I feel like I heard you reference doing a documentary. That’s my next project, in the summertime. I want to make sure when we drop this, it’s hot, because they’re fire and it’s fresh. We got some special artists, and they’re fresh faces. That’s where we are every day, in the studio getting established together. How are things going with your label, Concrete Boyz? Let me make this type of album.” I just wanted to make a great album, and I felt like personally, I could do it better this way than if I made a rap album. But I didn’t make it like, “Oh, man, I need them to take me serious. I didn’t make this album to prove that I could. Going forward with your creative process, do you feel like you’ll have that motivation with every album you make, to prove something to a certain audience? It just took work and effort, and I still feel like I got more work to put in when it comes to rap and how people perceive me. They made me want to learn, be better, sharpen my sword.ĭid it ever get to a point with that stigma where it was hard to navigate your career? They made me care more about the craft - because I do. You’ve said you had a period of trying to prove you can rap. This ain’t real rap.” You can never please everyone. Like, “Oh, man, you ain’t no real rapper. The main people that want to do all that be the main people downing certain people’s talent. ![]() People are so protective of hip-hop that anytime someone wants to do something else, it’s perceived as somebody saying that hip-hop is less-than. I feel like a lot of people projected that from your comments, maybe unfairly. I’m speaking on me, you feel me? This is for me, because everybody don’t have that work ethic.” I’m not speaking on all SoundCloud rappers. Everyone ain’t going to put the hours in to understand a new genre and how to execute something the right way. This is for me, because everybody don’t have that work ethic. I’m speaking on me, you feel me? I want to make that apparent. I’m not vouching for anyone else’s work ethic or creativity, only mine. You’ve said you made this in part because you “wanted to be taken seriously as an artist and not just a SoundCloud rapper, not just a mumble rapper.” What would you say to people who feel like SoundCloud rappers and mumble rappers deserve to be taken as seriously as any other artists? Who cares, man? What is white-people music? You feel me? People say this album is white-people music. Did you ever hear the stigma of “That’s white-people music”? You said growing up you listened to all types of music. I don’t have to be high to make it sound high. But I’ve done it enough times to know what I want. How big a factor was that in the recording process? You’ve referenced psychedelics in interviews. Quavo Details Takeoff's Upcoming Music and Posthumous Presence: 'I Want to Keep His Stuff Sacred' I didn’t know nothing,” he says, one of many references to his growth throughout our conversation. In retrospect, he doesn’t enjoy how accessible he was at the start of his career these days, he’d rather be more reserved with what he volunteers to the public. Together, they float through a world of syrupy melodies and dreamy affirmations like “I feel so pretty.” Yachty, 25, doesn’t divulge much about the album’s creation during our call, preferring to keep a mystique about it. His latest creative gamble is Let’s Start Here, a psychedelic- rock project that posits Yachty as the lead singer of his band of friends (who include indie staples like Alex G, Mac DeMarco, and one of the guys from MGMT, along with executive producers SADPONY and Patrick Winberly). In the years since, he’s kept trying new things, even as many other artists have gotten stuck retreading tired formulas. Songs like “Minnesota” intrigued many, but rap traditionalists denigrated him as a “mumble rapper” - an upstart who, they claimed, was insulting the essence of hip-hop one warbled vocal run at a time. In 2016, a 19-year-old Lil Yachty emerged as a fresh-faced, red-haired maverick eagerly planting Generation Z’s flag in hip-hop.
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